Redefine Product Lifecycle Management with Generative AI in Oracle Fusion

In product lifecycle management, crafting product descriptions can be one of the most time-consuming and repetitive tasks, especially for businesses managing an extensive catalog. Accuracy, engagement, and speed are essential—but achieving all three can feel like a balancing act.

What if those descriptions could be written in seconds, with precision and impact? Yes, you guessed it right! Generative AI has made this possible, and Oracle Fusion has taken the lead by embedding generative AI capabilities into its Product Lifecycle Management (PLM) solutions.

Oracle Fusion PLM users can now leverage this groundbreaking feature to automate the creation of high-quality, SEO-optimized product descriptions at lightning speed. This eliminates manual bottlenecks, reduces errors, and ensures your teams can focus on strategy and innovation instead of repetitive tasks.​

Ready to unlock the potential of generative AI within your Oracle Cloud PLM? In this blog, you will explore how to enable this feature and maximize its capabilities to transform your workflows.

Understanding GenAI in Oracle Fusion PLM

Oracle Fusion GenAI capabilities are integrated across various modules, including Oracle Cloud PLM, to streamline business processes. In PLM, GenAI assists in generating standardized, SEO-optimized product descriptions based on existing item attributes. This automation saves time and ensures consistency and accuracy in product information, which is crucial for marketing and sales efforts.

Benefits of AI-Generated Item Descriptions

Implementing AI-generated item descriptions offers several advantages:

• Time Efficiency: Automates the drafting process, allowing teams to focus on strategic tasks.
• Consistency: Maintains uniformity in descriptions across all products.
• SEO Optimization: Incorporates relevant keywords to enhance search engine visibility.
• Error Reduction: Minimizes human errors in manual description writing.

How to Enable‘AI-Based Formatted Item Description Generation’ Feature in Oracle Cloud PLM

To utilize this feature, you must enable the profile option ORA_SCM_GENAI_EGI_ITEM_DESC with the display name "AI-based Formatted Item Description Generation" at the site level. Follow these steps:

1. Access Profile Options:
   • Navigate to the Setup and Maintenance work area.
   • Select the 'Manage Profile Options' task.
2. Search for the Profile Option:
   • Enter ORA_SCM_GENAI_EGI_ITEM_DESC in the 'Profile Option Code' field.
   • Click 'Search'.
3. Edit the Profile Option:
   • Click on the profile option from the search results.
   • In the 'Profile Values' section, set the 'Site' level value to 'Y'.
4. Save and Close:
   • Click 'Save and Close' to apply the changes.

By setting this profile option to 'Y', you activate the AI-based formatted item description generation feature across the organization.

How to Generate Item Descriptions Using GenAI

Once enabled, follow these steps to generate item descriptions:

1. Navigate to Product Information Management:
   • Access the Product Information Management work area.
2. Select the Item:
   • Search and select the item for which you want to generate a description.
3. Initiate Description Generation:
   • Click on the 'Actions' menu and select 'Generate Description'.
4. Review and Edit:
   • The system generates a description based on the item's attributes.
   • Review the generated content and make any necessary edits.
5. Save the Description:
   • Once satisfied, save the description to update the item's information.

Best Practices

• Attribute Completeness: Ensure that item attributes are comprehensive and accurate, as the AI uses this data to generate descriptions.
• Review Generated Content: Always review AI-generated descriptions to ensure they meet your organization's standards and make adjustments as needed.
• Continuous Improvement: Regularly update item attributes and provide feedback on AI-generated content to improve the system's accuracy over time.

Conclusion

Integrating GenAI into Oracle Cloud PLM for item description generation significantly enhances operational efficiency and consistency. By enabling the AI-based formatted item description generation feature, your organization can streamline product information management processes, ensuring that product descriptions are accurate, consistent, and optimized for search engines. This not only accelerates time-to-market but also improves the overall quality of product data, benefiting both internal teams and customers.

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