From Clicks to Conversations: Elevate Your eCommerce Game with Salesforce Commerce GPT

An omni-channel shopping experience is ‘The New Normal’ for today's customers. They want to interact with brands through various channels, whether it's a website, mobile app, or messaging platform, and expect everything to be at their fingertips. The challenge for businesses is to ensure that these interactions are not just present but are also enriching and transactable.

Generative AI-led Conversational Commerce is a game-changer in this regard. It allows for prompt-based exchanges that create a rich, engaging experience without requiring customers to switch between channels. Imagine a shopping journey where a customer can seamlessly explore a product catalog via a chat interface, receive personalized recommendations, and make a purchase—all within their preferred messaging platform.

The use cases of Generative AI in eCommerce can encourage rapid user adoption, but the key question is how you can adopt AI in your eCommerce. Well, Salesforce has given you the solution by rebuilding its Commerce Cloud with AI capabilities, and here you have Salesforce Commerce GPT, the new addition under the Einstein GPT umbrella.

Let's take a look at how Generative AI can transform your eCommerce, and how Salesforce is leading the way with Commerce GPT in its Commerce Cloud. Also, find out how Jade Global, as a long standing Salesforce Summit Partner can help you unlock the best of Salesforce Commerce Cloud.

How Generative AI Can Transform your eCommerce?

In your eCommerce business, if you're finding your resources run short, you're not the only one. 65% of commerce professionals report they're being asked to do more with less. Generative AI is already proving to be a powerful tool for boosting productivity, efficiency, and even revenue growth. Eighty-four percent of e-commerce experts agree that AI gives businesses a significant advantage in the market. Here's how Generative AI can help you get ahead:

• Hyper-Personalized Interactions: 73% of customers expect better personalization. Generative AI meets this demand by analyzing vast amounts of customer data and past interactions to deliver hyper-personalized recommendations, promotions, marketing messages, and pricing, creating a shopping experience that feels custom-made for each customer.
• Efficient Content Creation: Crafting product descriptions and content can be time-consuming. Generative AI can quickly generate detailed, engaging product descriptions and translations while preserving your brand's voice and tone. This speeds up the process of launching new products and updating existing catalogs.
• Seamless Conversational Commerce: AI enhances conversational Commerce by enabling customers to interact with your brand via messaging platforms. This allows customers to browse products, get answers to their questions, and make purchases—all within a single chat. It's a streamlined experience that integrates naturally into their digital lives.
• Smart Goal Management: AI-driven tools assist in setting and achieving specific goals. Whether optimizing storefront design or increasing average order value, AI provides actionable insights and recommendations to drive your business success.
• Automated Tasks for Maximum Profitability: Growing revenue is always a priority. Automate tedious, manual tasks to improve productivity. With AI's machine learning and large-scale data analysis, you can quickly automate tasks like order tracking, inventory management, and returns, allowing your team to focus on strategic initiatives that drive growth.
• Increased Employee Satisfaction and Productivity: The benefits of AI extend to your employees as well. Most businesses implementing AI report moderate to major improvements in productivity (84%) and satisfaction (82%). AI tools provide valuable career experience with new technology and offload monotonous tasks, opening up new career paths and reskilling opportunities.

Salesforce Commerce GPT: Leading the Way

Salesforce Commerce GPT offers an AI-powered interface that accelerates the launch of storefronts. It assists merchandisers in achieving their goals and for shoppers it enriches the shopping experience through conversational commerce. Some of its unique features are:

• Dynamic Product Descriptions: Commerce GPT automates and Accelerates the creation of multiple versions of product descriptions, making it faster and easier to get new storefronts up and running. AI generates content based on market data and existing Salesforce information and provides translations that keep your brand voice consistent across different languages.
• Goals-Based Commerce: This feature allows businesses to set clear targets and receive AI-powered recommendations on how to achieve them. Integrated with Salesforce's Data Cloud and Einstein AI, Commerce GPT provides valuable insights to help optimize margins, boost order value, and more.
• Commerce Concierge: This tool delivers a personalized shopping experience through messaging platforms. By using generative and bot technology, Commerce Concierge facilitates one-on-one interactions that make shopping more engaging and efficient.

Salesforce Commerce GPT - Unique Edge

While Salesforce isn't the only player in the digital commerce arena making waves with generative AI, what sets Salesforce apart?

• Data Cloud Integration: Salesforce's Data Cloud is the backbone that enhances AI capabilities, providing real-time data management and integration across platforms. While not required for Commerce GPT, integrating with Data Cloud amplifies the effectiveness of AI-driven solutions.
• Commitment to Data Privacy: Salesforce prioritizes data security, ensuring that customer information remains protected. This focus on privacy builds trust and reassures users that their data is handled with care.

Unlock The best of Salesforce Commerce Cloud With Jade Global

From delivering personalized product recommendations to offering exclusive discounts, you want your eCommerce business to cater to every need of your customers. As a certified Salesforce Summit Partner with over a decade of experience, we're here to help you achieve just that with our Salesforce Commerce Cloud capabilities.

Whether you're dealing with an outdated eCommerce platform and considering a move to Salesforce Commerce Cloud, or you're looking to transition from traditional search to advanced AI functionalities like Commerce GPT, we've got you covered. Our extensive experience includes successful implementations, migrations, customizations, integrations, performance analytics, and managed services.

Trusted by over 100 customers, Jade Global excels in providing end-to-end Salesforce solutions that drive revenue growth, enhance customer engagement, and boost productivity. Ready to unlock the full potential of Salesforce Commerce Cloud and AI? Connect with our experts for Salesforce Professional Services and discover how we can elevate your eCommerce strategy and help you achieve your business goals.