How Jade Global Helped Barracuda Unleash the Potential of High-Tech Marketplace Selling?

Client: Barracuda Networks

Industry: High Tech - Computer security and Computer data storage

About the Client

Barracuda Networks is a renowned cybersecurity company with a 20-year legacy in providing innovative solutions for data protection, threat prevention, and recovery for network appliances and cloud services. With a commitment to creating a safer world in the face of evolving cyber threats, Barracuda serves hundreds of thousands of organizations globally.

Business Benefits Experienced by Barracuda

Aligned with market trends: Barracuda is now responding to one of the fastest-growing commerce and GTM motions – digital transactions – while including channel partners in the opportunity to deliver an exceptional discover/try/buy experience for SaaS solutions.
Revenue Projections: Data Synchronization between sales applications helps Sales, Support, and Finance Teams in forecasting/revenue projections.
Rich Customer Experience: Integration of the customer journey end to end, selection, trial, purchase/provision, total value, and renewal, has how customers try, purchase, and interact with Barracuda's SaaS solutions.
Scalable Integration Architecture: It supports connectivity with multiple marketplace platforms with minimum changes.

Business Requirements

Build an end-to-end Zero Touch Order-To-Cash process for orders placed on the Marketplace Platform and generate subscriptions and invoices for end users.
Build scalable integrations between Marketplace Platform and Sales Applications.
Enable Sales, Support, and Finance Teams for Forecasting/Revenue projections by establishing Data Synchronization between apps.
Enable an integrated and efficient online Marketplace where Barracuda Partners can place orders for applications that help them boost efficiency, speed time to revenue, and establish a scalable business quickly.

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