Case Study: Netsuite Integration to Streamline B2B & B2C Activities

Client: Hydrafacial – Germany Subsidiary of Beauty Health

Industry: Beauty products and Skincare Industry

About the Client

Hydrafacial is a wholly owned subsidiary of The Beauty Health Company (NASDAQ: SKIN), a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Hydrafacial bridges medical and consumer retail to democratize and personalize skincare solutions for the masses. 

Business Challenges

Hydrafacial Germany was using a customized CRM and faced various complexities, including:

  • CRM and Customer creation governance were managed separately in different systems.
  • Operations were overly complex due to disjointed and unintegrated systems. The warehouse 3PL System was operated separately and was not integrated with the Financials and Inventory.
  • Finance and accounting activities were outsourced to an external accounting consultancy.
  • The monthly fiscal close process was manual, complex, and time-consuming, taking weeks to complete.
  • Bank Payments were processed in-house and relied on manual processes that were prone to errors.
  • The user interface was not user-friendly, and self-service dashboards and reporting were overly complex.

The Business Benefits

Hydrafacial experienced the following transformative benefits of seamless and efficient business operations with Jade's NetSuite integration services.

  • NetSuite implementation and seamless integration between Hydrafacial Webshop and 3PL significantly eliminated several manual processes and, in turn, increased the efficiency and productivity of the users by about 25% while being SOX compliant.
  • Tight integration between NetSuite and 3PL and visibility of the inventory in NetSuite enabled Hydrafacial to make informed decisions on inventory purchases and thereby reduce their inventory stock levels by about 25% - 30%. This has significantly increased their operational cash flow.
  • With NetSuite implementation, Hydrafacial was able to enable shared services for finance and procurement operations, resulting in the reduction of the need for 1-2 local FTES, with around $120,000 / per year of savings.
  • NetSuite integration with the bank has resulted in eliminating the manual process of reconciling and resulting in savings of 5-10 hours a week.
Back to Top ↑