Case Study
Better visibility, more responsiveness and zero manual intervention resolutions to a customized web project
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Learn how Jade Global help McGrath develop responsive, user-friendly, and scalable websites for its ATR and TRS division. We provided them with a strong Oracle CRM integration, email notification for both customer and the marketing team, and several powerful integrations like Google reviews, Google analytics API, Converge API, and SEO integration and maintenance.
Client: McGrath
Industry: Industrial and commercial renting
About the Client
Founded in 1979, McGrath RentCorp manages a diversified portfolio of business-to-business equipment rental providers worldwide. McGrath businesses serve a broad spectrum of industries, including telecommunications, construction, education, petrochemical and environmental. McGrath is traded on the NASDAQ Global Select Market under the symbol “MGRC.”
Products & Services
- Concrete5 - Content management system to manage websites
- Azure Data Factory (ADF) & Webjobs – Provide data to different business processes for data analysis
- Custom Web API to collect data at central DB
- Drupal – Content management system to manage blog sites
- Review service and google reviews integration
- Custom related products suggestions
- Website SEO maintenance
- Location based page content
Coping with Growth
The meteoric growth of the ATR and TRS division of McGrath has been congruous with the need to update and manage a medley of new products added from time to time to their website. This however, wan managed manually, which meant extra overhead. Plus, they largely depended on their development team to perform simple content changes.
Equipping the Marketing Function
What McGrath needed foremostly was to develop responsive, user-friendly, and scalable websites for the ATR and TRS division. This meant going granular with the website structure that makes its easily navigable, intuitive and empowers their marketing team. They sought a way to continually perform enhancements to implement new changes and improve the existing functionality.
On the customer front, they required a strong Oracle CRM integration, email notification for both customer and the marketing team, and several powerful integrations like Google reviews, Google analytics API, Converge Track API, and SEO integration and maintenance.
The Solution
Adding a new manufacturer or product was earlier cumbersome for McGrath. However, Jade Global turned it around for the better, dynamically generating product and manufacturer pages whenever new product or manufacturer gets added in the product maintenance repository. Jade Global also introduced Concrete5 on page content edit functionality and custom-built editing functionality which helped erase any dependency they had on the development team for minute content changes.
I consider Jade Global more of an extension to our Marketing team versus vendor. They have proven to be great partners and care about the success of our business. I’m very impressed with their responsiveness and ability to find resolutions to customized web projects and issues.
Thank you for your dedication and help.
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