Case Study Overview
Lattice Semiconductor saves time, achieves efficient Customer Hierarchy transition, and a robust application with less error probability with the sales Cloud Account Merger process automation.
About the Client
Lattice Semiconductor Corporation is an American manufacturer of high-performance programmable logic devices (FPGAs, CPLDs, & SPLDs). The company has more than 700 employees and annual revenue of more than $400 million as of 2019. In 2011, the Oregon-based company was ranked third among the World's leading makers of field programmable gate array (FPGA) devices and second for CPLDs & SPLDs. Founded in 1983, the company went public in 1989 and is traded on the NASDAQ stock exchange under the symbol LSCC.
Products & Services
- FPGAs
- CPLDs
- SPLDs
- ASSPs
- CrossLink-NX
Business Requirements
- Account Merger
- An account is a term in sales business that represents a potential/passive Customer associated in business with Lattice Semiconductor or likely to do business. This automation is for Customers who are already in business with Lattice Semiconductor. We will refer to Customers as Accounts sometimes across this article
- Account Merger Subsequent Processes
- Lattice Semiconductor only manages the Customer hierarchy to one level, that is, Parent and Child. When an Account is Merged or Acquired, certain entities should be assigned to the new Parent Organization hierarchy.