One of the World's leading Semiconductor Companies achieves end-to-end process automation with Oracle Sales Cloud Account Merger

Case Study Overview

Lattice Semiconductor saves time, achieves efficient Customer Hierarchy transition, and a robust application with less error probability with the sales Cloud Account Merger process automation.

About the Client

Lattice Semiconductor Corporation is an American manufacturer of high-performance programmable logic devices (FPGAs, CPLDs, & SPLDs). The company has more than 700 employees and annual revenue of more than $400 million as of 2019. In 2011, the Oregon-based company was ranked third among the World's leading makers of field programmable gate array (FPGA) devices and second for CPLDs & SPLDs. Founded in 1983, the company went public in 1989 and is traded on the NASDAQ stock exchange under the symbol LSCC.

Products & Services

  • FPGAs
  • CPLDs
  • SPLDs
  • ASSPs
  • CrossLink-NX

Business Requirements

  • Account Merger
    • An account is a term in sales business that represents a potential/passive Customer associated in business with Lattice Semiconductor or likely to do business. This automation is for Customers who are already in business with Lattice Semiconductor. We will refer to Customers as Accounts sometimes across this article
  • Account Merger Subsequent Processes
    • Lattice Semiconductor only manages the Customer hierarchy to one level, that is, Parent and Child. When an Account is Merged or Acquired, certain entities should be assigned to the new Parent Organization hierarchy.
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Business Challenges

Business Benefits

File-Based data load usually take hours to prepare the data in a specific import template and load.

File-Based data load usually take hours to prepare the data in a specific import template and load.

Business Benefits

The file-Based process is a manual, unreliable, and inefficient way to manage Corporate Merger related changes.

The file-Based process is a manual, unreliable, and inefficient way to manage Corporate Merger related changes.

Business Benefits

Such a critical process should be automated, and all the related changes should be taken care of by application rather than manually.

Such a critical process should be automated, and all the related changes should be taken care of by application rather than manually.

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